Responsible Bulk Emailing

Always send out bulk emails responsibly.  Here are a few ideas on how to do this successfully.

·      Always make sure that your subject line is accurate.   A subject line that starts with ‘hi, remember me?’ or ‘you forgot something’ is very deceptive and very common.  Spammers often use this method, which has become so common that email filters and spam blockers often block the email.  There is a very great possibility that your message will not reach the recipient.  Always keep the subject lines very straightforward and uncomplicated.

·       Make sure the headers are accurate as spammers often fake email headers they send.  They do not want anyone to find out their ISP or location.

·       By including your real street address, consumers feel you have an actual business and are a real person behind the email.

·       Make sure your grammar and spelling are perfect.  People are not quick to purchase from someone that cannot spell.

·       Use short paragraphs of one to three sentences and keep them interesting and to the point.  You have very little time to get them interested in what you have to offer. 

Advantages of Bulk Email

Bulk email is an extremely effective and popular online marketing tool.  Think of it as similar to a prime time television commercial.  Some people leave the room to get a drink; others turn the volume down while still others turn the TV off completely.  Even with so many people not watching the television commercial, it still generates huge profits from sales.  This is what bulk emails can do for you.

Make sure you put a lot of thought into the subject line.  It needs to make as many people as possible want tothe email.  Because bulk email marketing is done on a permission basis, this does not mean that everyone willthe emails automatically.   This is a simple rule you should always observe. 

There are free, safe lists available instead of buying them.  You are still able to enjoy and benefit from these email addresses and bulk emails.

One of the greatest things about bulk emails is that it is instantaneous while traditional mail takes days to reach people.  One of the most effective marketing tools invented is incorporating the strengths of email and direct marketing.  Bulk email has had its share of problems.  Mass unsolicited email or spam is a huge problem that has created a bad name for bulk email marketing.  Most people do not know that there is a difference between the two.  Bulk email is legal and legitimate marketing where the other is illegal.  Unfortunately, this has caused many ISP’s to use filters that often block bulk emails that a person requested such as newsletters.